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COMPLETE TRAINING COURSE Data-Driven Decision-Making Eight sessions · Units 1–8 · From first principles to
practical use Based on Saylor University BUS607 (CC BY 3.0). Examples
adapted for the apparel industry. |
By
Md. Tarikul Islam
How to use this course
This course follows the eight
units of Saylor University’s BUS607, Data-Driven Decision-Making. It is written
as eight sessions, one per unit, so you can read or teach one session at a
time. Every session follows the same flow: why it matters, the key ideas
explained step by step, an example, an activity and a recap.
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Eight sessions |
One session for each unit of the course. You can pause
between sessions; every session stands on its own and ends with a recap. |
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Same flow each time |
Why it matters, then the key ideas explained step by step,
then an example, then an activity, then a recap. |
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Factory examples |
Slides tagged EXAMPLE use garment-factory cases such as
line efficiency, defects and buyers. The numbers are illustrative. |
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Activities |
Slides tagged ACTIVITY are short group exercises. They
turn ideas into practice, so please take part. |
Course roadmap
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Session 1 |
Introduction to Data-Driven Decision-Making |
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Session 2 |
Transforming to a Data-Driven Enterprise |
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Session 3 |
The Role of Leadership |
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Session 4 |
Types of Data |
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Session 5 |
Deriving Data Insights |
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Session 6 |
Creating Effective Visualizations |
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Session 7 |
Database Marketing and CRM |
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Session 8 |
Data-Driven Uses and Misuses |
Sessions
1–4 build the foundation (why, what changes, who leads, what data). Sessions
5–8 build the practical skills (insight, visuals, customers, responsible use).
What you will be able to do
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Describe why relying on data analytics matters for
organizational decisions
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Tell apart the three continuums needed to implement
data-driven decision-making
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Explain the role of leadership and why it matters
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Differentiate data types and describe the levels of
analytics
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Analyze how data is organized and summarized, based on
customer trends
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Apply best practices for effective visualizations for
different audiences
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Describe business strategies that data-driven
decision-making can improve
SESSION 1
Introduction to Data-Driven Decision-Making
Unit 1: what it is, why it matters, how it works
By the end of this session you
will be able to:
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Explain what data-driven information is and how it
helps business decisions
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Describe the steps in the data-driven decision-making
process
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Show how data-driven techniques guide decisions across
business areas
Why businesses rely on data
Leaders and managers decide every day.
Data is much more reliable than intuition for those decisions.
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Smarter decisions Facts and metrics show what
is really happening, so choices rest on evidence and not on opinion. |
Captured information Data records what the
business has learned, so knowledge stays in the company and not only in
people's heads. |
Better decision process Decisions become easier to
explain, repeat and improve over time. |
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Data helps companies decide smarter, capture information
and improve how they decide. |
Without data versus with data
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Without data |
With data |
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Decisions lean on personal bias •
False assumptions go unchallenged •
Judgment becomes clouded •
Poor decisions become more likely •
Hard to explain to others |
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Facts and metrics guide choices •
Decisions match organizational goals, objectives and
initiatives •
Reasons are clear and can be explained •
Results can be measured and improved •
Everyone works from the same facts |
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Data informs the decision. Experience helps us interpret
it. |
EXAMPLE
Example: Google People Analytics

Google created a People Analytics department and used
performance reviews and employee survey data to answer its toughest HR
questions. The data showed that managers with specific characteristics made
employees happier, which made them stay longer and work more productively.
What is data-driven
decision-making?
DDDM means using facts from data, and
not intuition or stereotypes, to guide business decisions.
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1. Collect data |
Gather data from daily work: output, quality, time,
orders, costs, customers. |
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2. Extract patterns and facts |
Study the data to find what is really happening, and what
the pattern is. |
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3. Guide decisions |
Use those facts to choose what to do, and keep the
decision tied to company goals. |
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Being data-driven keeps decisions aligned with goals,
objectives and initiatives. |
The DDDM process: five steps
A clear process makes every decision
follow the same logic, so results can be checked and improved.
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1. Define the decision |
State the question clearly. What must be decided, and
which goal does it support? |
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2. Collect the data |
Gather relevant and reliable data from the right sources. |
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3. Analyze the data |
Organize and summarize the data to find patterns and
facts. |
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4. Decide and act |
Use the facts to choose an option and put the decision
into action. |
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5. Review the
result |
Measure what happened, learn from it, and use it in the
next decision. |
EXAMPLE
Example: five steps on Line 7
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Step |
What we did |
What we
found or decided |
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1 Define |
Asked: why is DHU rising on
Line 7? |
A clear, measurable
question |
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2 Collect |
Pulled four weeks of defect
logs by operation |
Complete records for all
shifts |
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3 Analyze |
Grouped defects by type and
by operation |
Two defect types made up
61% of all defects |
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4 Decide and act |
Retrained operators on two
operations and fixed material feeding |
Action plan with owners |
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5 Review |
Compared DHU two weeks
later |
DHU fell from 6.2 to 4.1 |
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Each step builds on the one before, and step 5 feeds the
next decision. |
Decision-making styles
Managers differ in how they approach a
choice. Knowing your style shows where data can balance it.
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Directive Fast and decisive. Wants
quick, clear answers and may use little information. |
Analytical Wants more data and careful
analysis before deciding. Comfortable with complexity. |
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Conceptual Looks at the big picture
and the long term. Likes new and creative ideas. |
Behavioral Cares about people and
harmony. Seeks input and agreement from others. |
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Whatever the style, data gives everyone a shared base of
facts. |
Decision-making approaches
How an organization approaches decisions
shapes how useful its data can be.
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Avoidance |
Not making a decision at all, hoping the problem goes
away. Data cannot help if no decision is attempted. |
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Problem solving |
Acting after a problem appears. Data helps find the cause
and test whether a fix works. |
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Problem seeking |
Looking ahead for risks and opportunities before they
become problems. Data makes this possible. |
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DDDM moves an organization from avoiding and reacting
toward actively seeking. |
DDDM across business domains
Data-driven techniques appear in many
areas. Each one uses data to guide the next step.
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Data-driven learning Use data on how people
perform to adjust training. Example: a skill matrix shows which operators
need which training. |
Data-driven science Use large amounts of data
to discover patterns, and not only to test existing theories. |
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Data-driven development Use real usage and market
data to choose what to build or improve next. |
Digital decision-making Digital tools collect and
analyze data quickly, so managers decide faster with better facts. |
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Big data analytics helps managers find patterns in very
large data sets. |
ACTIVITY
Activity: gut feeling or data?
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The situation A new, urgent style arrives.
It can go to only one sewing line. The supervisor says: “I feel
Line 4 is our best line.” The data says: over the last
three months, Line 4 averaged 71% efficiency and Line 7 averaged 78%. |
Your tasks 1. Which
would you trust, and why? 2. What other
data would you want before deciding? 3. What
decision would you make, and how will you check it afterward? |
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Suggested time: 10 minutes in small groups |
RECAP
Session 1 recap
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Why data |
Data is more reliable than intuition and protects
decisions from bias and false assumptions. |
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What DDDM is |
Collect data, extract patterns and facts, and use them to
guide decisions. |
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The process |
Define, collect, analyze, decide and act, then review the
result. |
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Styles and approaches |
Styles differ; data helps all of them. Move from avoiding
and reacting to seeking. |
About the author
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Md. Tarikul Islam More than 15 years of experience in industrial engineering and planning in Bangladesh’s ready-made garment (RMG) industry. He is based in Dhaka and has led IE and planning work at Next Collections Ltd. (Hameem Group) in Ashulia since 2018. On this blog he shares
practical apparel and sewing technical knowledge. He prepared this course so
that teams and top management can make everyday decisions with facts and
data, and not with guesswork alone. If you found this course useful, please share it with
your team and leave a comment with your questions or your own experience.
Happy learning! |
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Analyze how insights from business data drive strategy